Subject: Re: MLP Celestia Episode 1 - testing for 5 days on Digital in organic rotation
From: "Bonsang, Erin" <[email-masked]>
To: "Curtis, Jeff" <[email-masked]>
Cc: "McCarthy, Meghan" <[email-masked]>, "Nichols, Kelly" <[email-masked]>, "Sutton, Lindsey" <[email-masked]>, "Farrell,Kevin" <[email-masked]>, "Brewster, Kevin" <[email-masked]>, "Swayze, Melissa" <[email-masked]>, "Russell, Michael" <[email-masked]>, "McCarthy, Hayes" <[email-masked]>, "Neri, Sean" <[email-masked]>, "Chudy, Nicole" <[email-masked]>, "Cotellessa, Emily" <[email-masked]>, "Roderick, Courtney" <[email-masked]>, "Madey, Sarah" <
Date: Tue, 5 Sep 2017 07:21:30 -0700

Hi Jeff,

Current plan attached. USM has requested to bring up start date to January to more closely align with toy. We will be working on a revised version this week to send through.

FYI: This short got over 53k views over the weekend! We should be in a good spot to get a solid readout on performance by this Friday.

Thank you all for your help in making this happen!

Rgds,

Erin

Erin Bonsang

Director| DIGITAL
MARKETING, HASBRO

Hasbro, 1027 Newport Avenue, RI, 02862, USA

(.  401.727.5845
(office)

(.  207.650.5194
(mobile)

From: "Curtis, Jeff" <[email-masked]>

Date: Friday, September 1, 2017 at 4:54 PM

To: "Bonsang, Erin" <[email-masked]>

Cc: "McCarthy, Meghan" <[email-masked]>, "Nichols, Kelly" <[email-masked]>, "Sutton, Lindsey" <[email-masked]>, "Farrell,Kevin" <[email-masked]>, "Brewster, Kevin" <[email-masked]>, "Swayze,
Melissa" <[email-masked]>, "Russell, Michael" <[email-masked]>, "McCarthy, Hayes" <[email-masked]>, "Neri, Sean" <[email-masked]>, "Chudy, Nicole" <[email-masked]>, "Cotellessa, Emily" <[email-masked]>

Subject: Re: MLP Celestia Episode 1 - testing for 5 days on Digital in organic rotation

Hi Erin,

Do we have a dubbing and distribution plan in place for these? Languages? Launch date(s)?

—

Jeff Curtis

Director of Distribution and Creative Services

Hasbro Studios

3333 Empire Ave. Suite 500

Burbank, CA 91505

(818) 478-4803 Office

(818) 307-9739 Cell

From: "McCarthy, Meghan" <[email-masked]>

Date: Friday, September 1, 2017 at 1:52 PM

To: "Bonsang, Erin" <[email-masked]>, Kelly Nichols <[email-masked]>

Cc: "Sutton, Lindsey" <[email-masked]>, "Curtis, Jeff" <[email-masked]>, Kevin Farrell <[email-masked]>,
"Brewster, Kevin" <[email-masked]>, "Swayze, Melissa" <[email-masked]>, Michael Russell <[email-masked]>,
Hayes McCarthy <[email-masked]>, "Neri, Sean" <[email-masked]>, "Chudy, Nicole" <[email-masked]>,
"Cotellessa, Emily" <[email-masked]>

Subject: Re: MLP Celestia Episode 1 - testing for 5 days on Digital in organic rotation

Am I allowed to tweet link?

From: "Bonsang, Erin" <[email-masked]>

Date: Thursday, August 31, 2017 at 8:39 PM

To: "Nichols, Kelly" <[email-masked]>

Cc: "Sutton, Lindsey" <[email-masked]>, "Curtis, Jeff" <[email-masked]>, "Farrell,Kevin" <[email-masked]>,
Meghan McCarthy <[email-masked]>, "Brewster, Kevin" <[email-masked]>, "Swayze, Melissa" <[email-masked]>,
"Russell, Michael" <[email-masked]>, "McCarthy, Hayes" <[email-masked]>, "Neri, Sean" <[email-masked]>,
"Chudy, Nicole" <[email-masked]>, "Cotellessa, Emily" <[email-masked]>

Subject: Re: MLP Celestia Episode 1 - testing for 5 days on Digital in organic rotation

Hi all,

Our plan was to test for 5 days and then take down the creative. If this causes a financial issue we can hold. Just let us know.

Thanks

Erin

Sent from my iPhone

On Aug 31, 2017, at 11:20 PM, Nichols, Kelly <[email-masked]> wrote:

Hi Everyone –

I’ve added in Mike Russell from our studio finance team to this email.  When shorts are released/aired it creates an immediate financial impact to our books.    Can we please be mindful of this
and check with the studio finance team prior to releasing in the future?  This will help us manage our costs.  Though it is only one short that was released it was planned to go out in 2018.

Thank you for understanding,

Kelly Nichols Cline | VP Studio Finance & Operations

3333 W. Empire Ave, 5th Floor

Burbank, CA  91504

W:  (818)478-4793  M:  (818)237-7099

[email-masked]

From: Sutton, Lindsey

Sent: Thursday, August 31, 2017 2:01 PM

To: Curtis, Jeff <[email-masked]>; Farrell,Kevin <[email-masked]>; McCarthy, Meghan <[email-masked]>;
Brewster, Kevin <[email-masked]>; Swayze, Melissa <[email-masked]>

Cc: McCarthy, Hayes <[email-masked]>; Neri, Sean <[email-masked]>; Nichols, Kelly <[email-masked]>;
Chudy, Nicole <[email-masked]>; Cotellessa, Emily <[email-masked]>; Bonsang, Erin <[email-masked]>

Subject: MLP Celestia Episode 1 - testing for 5 days on Digital in organic rotation

Hello Team,

Digital and GBT wanted to test this first episode for; length, hook and hold, etc. They feel that by putting it into brief rotation this long holiday weekend and organically seeding it with our
other shorts, we’ll be able to see if the spot is being watch through to the end, where people are dropping off etc. It’ll be for 5 days. This will help be able to inform our next episodes a little better.

We just wanted to let you all know. The episode should be going out tonight - or tomorrow am. I’ll follow up with schedule/milestone calendar.

Thanks,

Lindsey

Lindsey Sutton

Senior Producer

Hasbro/Cake Mix Studios

cakemix.hasbro.com – for assets & video requests

[email-masked]

401.727.6882 office |
208.309.0074 cell