Subject: RE: My Little Pony viewer email
From: "Duffy, Julie" <[email-masked]>
To: "Sibley, Tarrant" <[email-masked]>, "Kim, Julia" <[email-masked]>
Cc: "McCarthy, Meghan" <[email-masked]>, "Finigan, Barbara" <[email-masked]>
Date: Mon, 25 Sep 2017 12:44:22 -0700

Thanks, Tarrant.  I will keep everyone posted if we get a response.

Julie

From: Sibley, Tarrant

Sent: Monday, September 25, 2017 1:43 PM

To: Duffy, Julie <[email-masked]>; Kim, Julia <[email-masked]>

Cc: McCarthy, Meghan <[email-masked]>; Finigan, Barbara <[email-masked]>

Subject: RE: My Little Pony viewer email

I think that response, and the approach, is great. Thank you.

From: Duffy, Julie

Sent: Monday, September 25, 2017 1:41 PM

To: Sibley, Tarrant; Kim, Julia

Cc: McCarthy, Meghan; Finigan, Barbara

Subject: RE: My Little Pony viewer email

Hi Tarrant,

Below is the response we used for a similar matter a few years ago.  Last time I sent the reply and we let DHX we had responded.  Please confirm that you’re comfortable with this approach.

Thanks,

Julie

Dear Rebekka,

Thank you so much for reaching out to us.  As you know, the My Little Pony: Friendship is Magic series is all about friendship, acceptance and caring about one another, and after reading your
note, we are very concerned about your personal safety.  No matter what problems you are facing, there are many ways to seek help and support.  Please consider talking to a family member, friend or call your doctor.  You can also call
1-800-273-TALK
(8255) to talk about your suicidal feelings.

We care about you and want to ensure you get the help you need to feel better.

Best,

Julie

From: Sibley, Tarrant

Sent: Monday, September 25, 2017 1:15 PM

To: Kim, Julia <[email-masked]>; Duffy, Julie <[email-masked]>

Cc: McCarthy, Meghan <[email-masked]>; Finigan, Barbara <[email-masked]>

Subject: RE: My Little Pony viewer email

Thank you Julia.  I only recall one email like this in the past from a viewer suggesting the content of a MLP show might induce them to commit suicide.  My recollection
is that Julie Duffy, our head of Corporate Communications (who I have copied), had someone in the communications group send the person an email suggesting they seek professional help.  Julie, do you have a recollection of that?

Copying Barbara and Meghan so they are aware of this as well.

Best,

Tarrant

From: Kim, Julia

Sent: Monday, September 25, 2017 1:04 PM

To: Sibley, Tarrant

Subject: FW: My Little Pony viewer email

Hi Tarrant,

Not sure whom I need to send this to, so running it by you first. It seems like Rachelle dealt with a correspondence like this before, but I’m not sure whom she elevated it
to. Let me know. Thank you

Best,

Julia

Tel: 818-478-4416

Cell: 818-237-6491

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This communication and any attachments may contain information that is privileged or confidential and is intended only for the use of the individual to whom it is addressed. Any other
distribution, copying or disclosure is strictly prohibited. If you have received this communication in error, please notify me immediately and then delete this communication. Thank you.

From: Sarah Nathanson [mailto:[email-masked]]

Sent: Monday, September 25, 2017 9:59 AM

To: Kim, Julia <[email-masked]>

Subject: FW: My Little Pony viewer email

Hi Julia,

We received the below email over the weekend.  I’ve seen one other email like this come to DHX in the past.  I sent it to Rachelle Little and I think
it was dealt with on a corporate level, perhaps with your insurers?

s

From: Carolyn Biskup

Sent: September 25, 2017 9:08 AM

To: Sarah Nathanson <[email-masked]>; Kirsten Newlands <[email-masked]>

Cc: Shaun Smith <[email-masked]>

Subject: My Little Pony viewer email

Good morning,

Just forwarding you the below email that we received to our viewer relations inbox this weekend.

Thank you,

Carolyn

Carolyn Biskup

Communications Coordinator |
DHX Television

[email-masked]

T:
+1 416-977-7290
M:  289-230-5256

From: Rebekka L. [mailto:[email-masked]]

Sent: September-23-17 7:29 AM

To: Family Info <[email-masked]>

Subject: Re: MLP:FiM is unfair...

Why aren't you replying? It's been two weeks.

2017-09-10 1:25 GMT+02:00 Rebekka L. <[email-masked]>:

Why do you hate Applejack fans? Do you support suicide? I can't watch the show with my brother anymore because he brags about Twilight Sparkle all the time, especially since after she became
an alicorn. It's so unfair!!! I wish Twilight Sparkle was MY favorite or one of the other popular ones. I've always been suicidal, but how I'm treated in the fandom and how my relationship with my brother is ruined (watching MLP is depressing me so much more
so I avoid the topic with him and it's all he loves). I want to die so much, not only do I feel left out in the fandom but also with my friends. Just because my favorite is Applejack most of them ignores me. Only good thing about it is that it tells me who
the real friends are, but I have only two and they live hours away from me. I've tried committing suicide a few times, last time almost succeeded but the stupid doctors had to save me even though I never wanted it.

WHY the heck do you have to make Applejack the one who gets added to her stereotype while the others breaks it? Why do you have to make her episodes the way that makes everyone hate them? Please please please pleaaaaseee
give Applejack more quality and more major roles!!! Please stop leaving her out all the time!!! And please tell Hasbro, Funko, McDonalds, etc to stop leaving her out of merch... It's just so unfair!!!!! Do you WANT people to feel depress, left out and like
they don't matter? Do you WANT us to die by our own hands???!!!