Subject: MY LITTLE PONY: THE MOVIE | Opening Day Digital Media Update
From: Brittany Giugliano <[email-masked]>
To: "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>, "[email-masked]" <[email-masked]>,
Date: Fri, 6 Oct 2017 21:39:59 +0000

Team MY LITTLE PONY: THE MOVIE -

As we arrive at opening day, we're excited to share highlights from the final stretch of our digital media campaign on behalf of MY LITTLE PONY: THE MOVIE. Continuing to build momentum for our final push, our campaign this week has worked to drive opening weekend attendance among active moviegoers, moms and daughters, and fans of the My Little Pony brand.

This week, we're sustaining our strong presence against moms through recently launched placements on SPOTIFY, running against family & children genre music and capturing our core audiences as they listen on-the-go. Video pre-roll ads on YOUTUBE continue to surround animated family movie and parenting content, while bumper ads are retargeting previous video viewers and converting them into ticket purchasers. Ongoing video ads across HULU are targeting proven moms of young girls and keeping the film top of mind as they make weekend plans for their families. Previously live display and video ads via our programmatic buys are still strong across parenting endemic sites including MODERN MOM, MOM ADVICE and PARENTS.COM.

Socially, we're excited to have launched a variety of custom social content targeted to parents, brand fans, and multicultural on FACEBOOK, including an interactive CANVAS - an immersive ad experience inviting users to a party of pony proportions, and including tilt and pan cinemagraphs and an interactive map of Equestria, all highlighting the ponies and their new friends! In addition, eye-catching VERTICAL VIDEOS<https://www.facebook.com/259157117766484/posts/1458379427531956> and ANIMATED CAST CAROUSEL<https://www.facebook.com/259157117766484/posts/518399021842291> ad creative also live on FACEBOOK is putting our impressive cast front and center. Swipe up video ads across SNAPCHAT are reaching parents with a variety of fun character creative and driving to ticketing.

Continuing to heavily saturate girls (3-9) with high ad presence, our programmatic media campaign across partners including DISNEYXD and NATIONAL GEOGRAPHIC KIDS is maximizing our reach against young girl audiences and reminding them that the film is in theaters this weekend. Pre-roll video ads across the YOUTUBE KIDS app are driving anticipation amongst kids watching gaming, toys and cartoon content.

Building hype amongst moviegoers, Facebook and Twitter social posts promoted by ATOM TICKETS are targeting ticket purchasers of recent family films and prominently highlighted this week's T-Mobile Tuesday special offer. We've ramped up presence across FANDANGO to remind family moviegoers that the time to see My Little Pony in theaters is finally here.  GOOGLE SEARCH ads against general movie & theater keywords are keeping the film top of mind against undecided moviegoing families looking for weekend plans.

Please see below for media placements now live.

Best,
The Digital Media Team

FACEBOOK: Promoted Posts Targeting Parents, Core Brand Enthusiasts & Multicultural Audiences Driving to Ticketing

INSTAGRAM: Promoted Posts Targeting Parents, Core Brand Enthusiasts & Multicultural Audiences Driving to Ticketing

SNAPCHAT: Swipe Up Video Ads Targeting Moms & Parenting Interests

SPOTIFY:  Audio Ads Targeting Enhanced Moms + Children's Genre
[https://spotify-thetool.s3.amazonaws.com/prod/campaign/0002/03/thumb_102242_campaign_medium.png]
[https://spotify-thetool.s3.amazonaws.com/prod/campaign/0002/03/thumb_102357_campaign_medium.jpeg]

YOUTUBE: Bumper Ads Remarketing to Previous Video Engagers & Pre-Roll Targeting Animated Family Movie, Kids, Family and Parenting Related Content

HULU: Video Commercials Targeting Moms (F24-49) Via Female Skewing Shows

PINTEREST: Promoted Pins Targeting Females with Parenting & Similar Entertainment Genre Interests

YOUTUBE Kids App: Pre-Roll Video Targeting Content For Girls 3-9

FANDANGO: Banner Ads Targeting Family & Animated Film Ticket Buyers and Browsers & Banner Ads Targeting Movie Pages Surrounding Family/Animated Genre Films

ATOM TICKETS: Facebook & Instagram Purchaser Retargeting (3x/user/day frequency cap)

GOOGLE SEARCH: Search Ads Targeting Ticketing, Title, Non-Title, Conquest (MLP Games & Toys) & Cast Keywords