Subject: 5 for Friday 9/1/2017
From: "Bouyer, Bryony" <[email-masked]>
To: "Lomow, Samantha" <[email-masked]>, "Ritson-Parsons, Jane" <[email-masked]>, "Blecher, Mark" <[email-masked]>, "Waters, Simon" <[email-masked]>, "Billing, Duncan" <[email-masked]>, "Courtney, Tom" <[email-masked]>, "Chapman, Brian" <[email-masked]>, "DeSimone, John" <[email-masked]>, "Johnson, Dolph" <[email-masked]>, "Fernandes, Joe" <[email-masked]>, "Davis, Stephen" <[email-masked]>, "Lee, Victor" <[email-masked]>, "Duffy, Julie" <[email-masked]>, "Thomas, Debora
Cc: "Johnson, Kelly" <[email-masked]>, "Proulx, Matthew" <[email-masked]>, "Kelly, Michael" <[email-masked]>, "Gilchrist, Claire" <[email-masked]>, "Feldman, Josh" <[email-masked]>, "Arnesen, Finn" <[email-masked]>, "McCarthy, Meghan" <[email-masked]>, "Maguire, Hayley" <[email-masked]>, "Baquero, Francisco" <[email-masked]>, "Walker, James" <[email-masked]>, "Uluer, Deborah" <[email-masked]>, "Micone, Michelle" <[email-masked]>
Date: Fri, 1 Sep 2017 11:10:46 -0700

On behalf of the Global Consumer Products and Entertainment teams, see this week’s 5 for Friday

Publishing:
MLP Publishing fully realized in Southeast Asia, Hanazuki magazine launched

Signed 4th MLP movie publishing partner in Southeast Asia fully penetrating all major market for movie and all of SEA for Series

TF Prime and Rescue Bots Storybook range launched last month in China.
Following a 3-week exclusive right to platform JD.com
, they will be on shelves in all other channels nationwide. Transformers RID tie-in storybook is scheduled to launch next month.

Successful channel penetration to hyper market in China, adding
at least 200 doors nationwide to placement for MLP publishing.

Hanazuki Magazine in UK and EMEA launched on Aug 7 with
listings at all major retailers including 430 Tescos and 224  Asda doors.

Supported by a wide range of retail promotions (Tesco, Sainsbury’s, Co-op, Morrisons, WH Smith, Spar).

Launch plan includes integration in
unboxing video with Tiana, 37,000 copies of a sampler magazine to be given away,
sampling in the Equestria Girls’ magazine (up to 29k copies sold per issue),
advertising in ALL Signature’s relevant magazines, including My Little Pony magazine (up to 85k copies sold per issue), PR (Toy World, Licensing Biz, In Publishing), social media with Popjam, and Hanazuki website.

MY LITTLE PONY:
Ponys prance in Italy, GAP LAUNCH, Strong retail presence in Brazil, One Voice TVC from GAS/ EMEA

Inaugural live show in Italy wows over 7,000 attendees and will
be followed by 10 shows.  The event included meet and greet, ponification station many other activities.  (see attached for full recap)

Next phase of the
DTR program with Gap hits with MLP apparel program setting in stores and online September 17th.  Gap is planning a MLP program in Q1 ’18 to coincide with DVD release.  Find attached
confidential sneak preview.

Brazil retailer Pernambucanas, implemented 13 special windows and 52 displays
with MLP collection for women and kids.  The collection will be available at 310 doors as we ramp up to movie.  (see attached)

One Voice TVC by Egmont to maximize visibility to the magazine and recruit readers
prior to movie will be aired 3 weeks between end of August and end of September in GAS and EMEA.  (see attached)

Personalized gift retailer in the UK, Moonpig makes MLP the brand of the day
today as port of an ongoing Kids week.  Each day a brand takes over their social media platforms
facebook
and Twitter.  Other Hasbro brands will be featured over the coming months.
Check
out the product.

MLP Bottle at Tesco UK is now tied for #1 listing in BTS with
the second highest ROS across our lines.

Walmart Canada seeing great sell through for Mad Engine apparel
(see attached) and has confirmed nail polish collection from China Glaze with PDQs hitting floors mid October.

Signed deal in Russia for
milk tube drink
in all key Hypers and Kids specialists.  Expected sales of over 1 million units per year! (See attached)

Deal with
Deichmann
(the market leader in German and European shoe business) will bring shoe ranges to more than 1,400 stores in GAS and Poland
(with additional countries following, starting in March ’18.   (see attached)

NA retailer B&N is first to set the
MLP Movie program publishing statement, we anticipate other retailers to set throughout the week.  (See attached impressive placement)

BTS program launches in France at Carrefour,
including bags, backpacks and stationary.  (see attached)

Magazine launched in Singapore
with compelling GWP bundle. (see attached)

Halloween sets at Costco US.  Off to a slow start but should
pick up as movie marketing ramps up

TRANSFORMERS:
more than meets the eye glasses in China, SS18 Shanghai Tradeshow heavy with TF and MLP fashion

Cool multi-functional TF glasses launched with Alifish at the
Tmall Flagship store in China.  (see attached)

Nearly
100 TF and MLP kids fashion items were showcased as part of the SS18 Shanghai Tradeshow to 200 distributers.  (see attached)

Fathers Day campaign at Big W in the pacific launched featuring the TF Camino speakers
and Monopoly Game of Thrones and V8 Super Car promotion.

Nerf Dog:
Nerf dog top 3 supplier in pet toys at Walmart US

Following strong sales this year Walmart confirmed placement for Spring ’18 with 8 skus inline plus blaster end cap in March.  This will be supported by a  flyer in  the
April – June time frame

Have a great Labor Day Weekend

Bryony