Subject: RE: MLP Movie Leak - Privileged and Confidential
From: "Swayze, Melissa" <[email-masked]>
To: "Sibley, Tarrant" <[email-masked]>, "'Hurwitz, Andrew'" <[email-masked]>, "'Goldman, Scott'" <[email-masked]>
Cc: "Kim, Julia" <[email-masked]>, "Langston, Elizabeth" <[email-masked]>
Date: Tue, 3 Oct 2017 14:03:07 -0400

Hi guys,

We just had a call regarding the leak.  As we have previously discussed with LG, Hasbro is ok with having LG do the take down notices for leaks. So we are looking into the next steps of reaching out to LG
to do so.

Myself, Jamie, and Caroline in RI can reach out to Chris and Jane at LG to discuss. If anyone on this email would like to join the call or thinks there is a different step to make please let me know.

Best,

Swayze

From: Swayze, Melissa

Sent: Tuesday, October 03, 2017 9:39 AM

To: Sibley, Tarrant <[email-masked]>; Hurwitz, Andrew <[email-masked]>; Goldman, Scott <[email-masked]>

Cc: Kim, Julia <[email-masked]>; Langston, Elizabeth <[email-masked]>

Subject: FW: MLP Movie Leak - Privileged and Confidential

Importance: High

Hi All,

Since we are still in conversations with LG about the Anti-Piracy document I wanted to let everyone know that the movie has been leaked online. Lionsgate has been informed and IT and PR are working on getting
it taken down and figuring out where it came from.

Best,

Swayze

From: McGowan, Brian

Sent: Tuesday, October 03, 2017 9:22 AM

To: Matlach, Nicholas <[email-masked]>; Flynn, Crystal <[email-masked]>; Bucher, Tyla <[email-masked]>;
Swayze, Melissa <[email-masked]>; Cashton, Michael <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>;
Green, Michael (Security) <[email-masked]>; Gianetti, Ed <[email-masked]>; Fantini, Rob <[email-masked]>;
Ellis, Joshua <[email-masked]>; Hutzley, Robert <[email-masked]>; Sambrook, Kenny <[email-masked]>;
Melanson, Steve <[email-masked]>; Zoltick, Steven <[email-masked]>

Subject: RE: MLP Movie Leak - Privileged and Confidential

Importance: High

All, we received an alert that the MLP movie file landed on torrent networks.
We confirmed the movie exists on the web.

The IT security team has initiated incident response plan procedures to respond to the IP leak.  Before we take any next steps I’ve asked Tyla to call me to discuss.

Brian

From: McGowan, Brian

Sent: Tuesday, October 3, 2017 11:36 AM

To: Matlach, Nicholas <[email-masked]>; Flynn, Crystal <[email-masked]>; Bucher, Tyla <[email-masked]>;
Swayze, Melissa <[email-masked]>; Cashton, Michael <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>;
Green, Michael (Security) <[email-masked]>; Gianetti, Ed <[email-masked]>; Fantini, Rob <[email-masked]>;
Ellis, Joshua <[email-masked]>; Hutzley, Robert <[email-masked]>; Sambrook, Kenny <[email-masked]>;
McGowan, Brian <[email-masked]>

Subject: RE: MLP Movie Leak - Privileged and Confidential

All,

Through the use of cyber security tools we completed a search for the video on torrent networks.
At this time the movie file does not exist on the Internet.  We set up a monitor for the MLP movie and if it lands on torrent networks we will receive an alert.

For reference, the link provided (magnet:?xt=urn:btih:065726b106e4c1c6611ef13d59715e7ffc0d9272&dn=MLP%20The%20Movie.mp4) does not have any files associated with it, meaning, it doesn’t link to a MLP movie
clip.

Let me know if you’d like to discuss this further while we continue to monitor.

Brian

From: McGowan, Brian

Sent: Tuesday, October 3, 2017 11:26 AM

To: Matlach, Nicholas <[email-masked]>; Flynn, Crystal <[email-masked]>; Bucher, Tyla <[email-masked]>;
Swayze, Melissa <[email-masked]>; Cashton, Michael <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>;
Green, Michael (Security) <[email-masked]>; Gianetti, Ed <[email-masked]>; Fantini, Rob <[email-masked]>;
Ellis, Joshua <[email-masked]>; Hutzley, Robert <[email-masked]>; Sambrook, Kenny <[email-masked]>;
McGowan, Brian <[email-masked]>

Subject: RE: MLP Movie Leak - Privileged and Confidential

+ Josh Ellis, Bob Hutzley, Kenny Sambrook

The cyber security team will investigate the site that reportedly hosts the video.  Please stand by as we look to confirm if the movie exists there.

Brian

From: Matlach, Nicholas

Sent: Tuesday, October 3, 2017 10:22 AM

To: Flynn, Crystal <[email-masked]>; Bucher, Tyla <[email-masked]>; Swayze, Melissa <[email-masked]>;
Cashton, Michael <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>;
Green, Michael (Security) <[email-masked]>; Gianetti, Ed <[email-masked]>; Fantini, Rob <[email-masked]>;
McGowan, Brian <[email-masked]>

Subject: RE: MLP Movie Leak - Privileged and Confidential

Hi All,

We will work on downloading the torrent to view the video and see if there are clues as to where and how it was leaked.

Need to get IT Security to open the ability to do peer-to-peer.

Thanks,

Nick

Nicholas Matlach

D: 401-548-7997

M: 401-215-7183

From: Flynn, Crystal

Sent: Tuesday, October 03, 2017 10:13 AM

To: Bucher, Tyla <[email-masked]>; Swayze, Melissa <[email-masked]>; Cashton, Michael <[email-masked]>;
Matlach, Nicholas <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>

Subject: RE: MLP Movie Leak - Privileged and Confidential

Hi all,

Here is the link of the movie, but it’s encrypted where you need to download software.

docs.google.com/document/d/1ERTx0RDFLWvgHdeMhfu3XsUxscgXHbksVIhIw8Mo3NA/edit?usp=drivesdk
(which came from this users IG Post:
https://www.instagram.com/p/BZxA9Melc4D/?taken-by=datsmileyguy) and a code in here:
http://boards.4chan.org/mlp/.

From: Bucher, Tyla

Sent: Tuesday, October 03, 2017 9:20 AM

To: Swayze, Melissa <[email-masked]>; Cashton, Michael <[email-masked]>; Matlach, Nicholas <[email-masked]>

Cc: Davis, Stephen <[email-masked]>; Lomow, Samantha <[email-masked]>; Duffy, Julie <[email-masked]>;
Flynn, Crystal <[email-masked]>

Subject: FW: MLP Movie Leak - Privileged and Confidential

Hi Swayze, Michael and Nick – please see below from PR regarding a leak of the Pony movie. We can’t find where the footage is living now (it is encrypted with software on one of the links and we are not able
to fully find/view) but speculation is that it was filmed from one of the promotional screenings. PR have notified LGF as well. 4chan I believe is the same person who leaked our premiere invite online.

Let me know how I can help or if we need to loop in others.

Thanks,

Tyla

From: Toselli, Marissa

Sent: Tuesday, October 03, 2017 9:03 AM

To: Bucher, Tyla <[email-masked]>; Watson, Jade <[email-masked]>; Thompson, Emily <[email-masked]>;
Bonsang, Erin <[email-masked]>

Cc: Flynn, Crystal <[email-masked]>; Timmins, Kristina <[email-masked]>; Orsi, Matthew <[email-masked]>

Subject: MLP Movie Leak

Hi all,

We received some tweets about a MLP movie leak overnight. Matt Orsi was able to find out via NetBase that the movie leaked on 4chan and there is significant discussion on the MLP board within the platform:
http://boards.4chan.org/mlp/. The link has since been removed, but the MD5 file (an encrypted file) looks like it is still live:
http://i.4cdn.org/mlp/1507019015767.jpg. We’ll continue to monitor on social, but wanted you to be aware.

https://www.reddit.com/r/mylittlepony/comments/73wg5c/my_little_pony_movie_leak_what_to_expect_from/

https://twitter.com/Kanerudo66/statuses/915094805352509440

https://twitter.com/tsitra360/status/915022267452604416

https://twitter.com/DealWithMLP/status/915171406467489794

https://twitter.com/MLPRainbow20/status/915167635305910274

https://twitter.com/KTonarella/statuses/915025558278426624

https://twitter.com/HorseNewsMLP/statuses/915002408136097792

Thanks,

Marissa

Marissa Toselli

Manager | Global Communications | Hasbro, Inc.

Office: 401-727-6864

Cell: 401-338-0543

hasbro.com