Subject: MLP Entertainment Notes
From: "Flynn, Crystal" <[email-masked]>
To: "Timmins, Kristina" <[email-masked]>
Date: Wed, 13 Dec 2017 16:35:53 -0500

SEASON 9

Will all of the specials be animated by DHX or will those move to Boulder?

Season 9—last season as FIM

Boulder will do the “specials” in 2019—same voice talent and mane 6. Will look different, than FiM

Spring 2020—first CGI reboot of Film, reset new film

NEW--Fall 2020—new date for MLP

MOVIE

Will it be produced by Allspark/ distributed by Lionsgate?

TBD/Would like Paramount

Will it feature the Mane Six at all, or will it be all new ponies?

Reboot, new characters, new animation, new voice talent

Will the look/ animation style of the movie be different than the first movie?

Style is CG for the movie and 2D for animation

Will the movie be written by Meghan and the team from the first movie/ show?

Not the same team. But Meghan will be returning

Boulder—all new

Did you already date it for April 10, 2020? Not public yet.

Fall 2020 b/c of Trolls

Are there any new animation technologies or techniques being planned for the new movie?

NEW SERIES

Why is the production moving to Boulder?

Own a new studio, most animation will be going through them.

They are doing the movie so they will also do the animation

Will the new show look different from FIM animation?

Different character design in harmony

Are there any new technologies or techniques being used in Boulder which could help explain the series move?   Any cool “firsts” or animation advancements we could leverage with press?

Will the new show be a continuation of the movie universe?

yes

Will the new show appeal to a different audience (younger/older)?

Demographic same core as we have now

Will there be all new voice talent, or will the mane six actors remain in any way?  Will the mane six still be the focus (with new voices), or will it be all new ponies?

TBD, series talent will be sound a likes for the movie talent.

Why are you shifting to new voice talent?

Reboot of Franchise, toy will follow the look of movie, 8/1/2020

Will the new cast will reflect diversity of culture / ethnicity / race/ gender/ etc?

Yes
😉

Will the writing/creative direction continue to be driven by Meghan and the existing team?

Lead by Meghan and a new team.

Will the new show continue to be on Discovery Family?

TBD

Why do you think MLP fans will still love the new series?

Retaining core DNA, and pulsing it up.

OVERALL

How to these changes fit into the overall strategy for the brand?

There’s a time for change, get ahead of the ever changing landscaping. Time to rethink and reboot. We’re seeing changing across all entertainment and how and where they’re watching.

Consumer insight

What is the number of animators working on each of the projects?

Over 100 crew on Movie

Do you still have plans to continue Equestria Girls?

Stay Tuned, but yes

Crystal C. Flynn

Director, Global Communications | Hasbro, Inc.

Phone: 401-727-5129 | Mobile: 617-849-2368 | Email:
[email-masked]

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