Audience - schema.org

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# Audience

#### Thing > Intangible > Audience

Intended audience for an item, i.e. the group for whom the item was created.
Usage: Between 100 and 1000 domains

Property | Expected Type | Description
--- | --- | ---
[more...]

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- 'Audience' is mentioned in layer: core
- 'Audience' is mentioned in extension layer: health-lifesci

Properties from Audience
`audienceType` | Text | The target group associated with a given audience (e.g. veterans, car owners, musicians, etc.).
`geographicArea` | AdministrativeArea | The geographic area associated with the audience.
Properties from Thing
`additionalType` | URL | An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. In RDFa syntax, it is better to use the native RDFa syntax - the 'typeof' attribute - for multiple types. Schema.org tools may have only weaker understanding of extra types, in particular those defined externally.
`alternateName` | Text | An alias for the item.
`description` | Text | A description of the item.
`disambiguatingDescription` | Text | A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
`image` | ImageObject or URL | An image of the item. This can be a URL or a fully described ImageObject.
`mainEntityOfPage` | CreativeWork or URL | Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details. Inverse property: mainEntity.
`name` | Text | The name of the item.
`potentialAction` | Action | Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
`sameAs` | URL | URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Freebase page, or official website.
`url` | URL | URL of the item.

Instances of Audience may appear as values for the following properties

Property | On Types | Description
--- | --- | ---
`audience` | CreativeWork or PlayAction or Product or Service | An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
`grantee` | DigitalDocumentPermission | The person, organization, contact point, or audience that has been granted this permission.
`permitAudience` | Permit | The target audience for this permit.

`recipient`

AuthorizeAction or
CommunicateAction or
DonateAction or
GiveAction or
Message or
PayAction or
ReturnAction or
SendAction or
TipAction

A sub property of participant. The participant who is at the receiving end of the action.

`sender` | Message or ReceiveAction | A sub property of participant. The participant who is at the sending end of the action.

More specific Types

- BusinessAudience
- EducationalAudience
- PeopleAudience

#### More specific Types available in extensions

- MedicalAudience

Schema Version 3.0