1 00:00:02,480 --> 00:00:07,650 [Music] 2 00:00:23,199 --> 00:00:27,980 the mid-1990s was a crucial turning 3 00:00:25,910 --> 00:00:29,570 point for the gaming industry as game 4 00:00:27,980 --> 00:00:31,160 companies began to realize that disk 5 00:00:29,570 --> 00:00:33,350 based media would revolutionize the 6 00:00:31,160 --> 00:00:35,840 industry large hardware companies like 7 00:00:33,350 --> 00:00:37,880 Nintendo Sega and Sony's scramble to 8 00:00:35,840 --> 00:00:40,520 stay competitive with Sony's PlayStation 9 00:00:37,880 --> 00:00:42,650 console looming on the horizon say go 10 00:00:40,520 --> 00:00:44,809 bad and it's failed Sega CD attachment 11 00:00:42,649 --> 00:00:48,198 for the Genesis for an entirely new game 12 00:00:44,808 --> 00:00:51,109 console the Sega Saturn released in 13 00:00:48,198 --> 00:00:53,960 Japan on November 22nd 1994 and later in 14 00:00:51,109 --> 00:00:56,269 the US and early 1995 the Sega Saturn 15 00:00:53,960 --> 00:00:57,980 was the first mainstream disc base game 16 00:00:56,270 --> 00:00:59,570 console even though it was released 17 00:00:57,979 --> 00:01:02,390 several months before the PlayStation in 18 00:00:59,570 --> 00:01:04,459 the u.s. a $300 price point week launch 19 00:01:02,390 --> 00:01:07,340 games and poor marketing all but doomed 20 00:01:04,459 --> 00:01:09,349 the Saturn in the US while the Saturn 21 00:01:07,340 --> 00:01:12,170 did find a better audience in Japan by 22 00:01:09,349 --> 00:01:13,368 1997 Sega's sales were hurting something 23 00:01:12,170 --> 00:01:15,439 had to be done quickly or the 24 00:01:13,368 --> 00:01:17,840 PlayStation would shut out Sega in Japan 25 00:01:15,439 --> 00:01:19,099 as well so the Sega marketing department 26 00:01:17,840 --> 00:01:21,320 came up with one of the most ridiculous 27 00:01:19,099 --> 00:01:25,359 yet ingenious ideas ever seen in the 28 00:01:21,319 --> 00:01:25,359 gaming industry Sega - sanshiro 29 00:01:25,370 --> 00:01:28,478 [Music] 30 00:01:31,019 --> 00:01:40,599 story north or back over you 31 00:01:35,180 --> 00:01:40,600 ah so bothered against another new one 32 00:01:41,000 --> 00:01:43,689 with huh 33 00:01:55,118 --> 00:01:59,209 segata sanshiro' is a fictional 34 00:01:57,228 --> 00:02:01,188 character and master of all forms of 35 00:01:59,209 --> 00:02:03,798 martial arts his name is a parody of 36 00:02:01,188 --> 00:02:06,199 segata sanshiro' a legendary judo 37 00:02:03,799 --> 00:02:08,420 fighter and a film by Akira Kurosawa his 38 00:02:06,200 --> 00:02:09,890 name sounds similar to the phrase Sega 39 00:02:08,419 --> 00:02:12,109 Saturn Shiro 40 00:02:09,889 --> 00:02:45,709 which roughly translates to you must 41 00:02:12,110 --> 00:02:47,599 play Sega Saturn the commercials 42 00:02:45,709 --> 00:02:49,098 featuring segata sanshiro' beating up 43 00:02:47,598 --> 00:02:51,229 those who neglected their duties of the 44 00:02:49,098 --> 00:02:51,859 Sega Saturn became wildly popular in 45 00:02:51,229 --> 00:02:54,048 Japan 46 00:02:51,860 --> 00:02:57,610 Sega went on to produce two dozen Saturn 47 00:02:54,049 --> 00:02:57,610 commercials featuring the character 48 00:03:01,919 --> 00:03:05,179 [Music] 49 00:03:23,620 --> 00:03:26,620 three 50 00:03:27,139 --> 00:03:30,869 [Music] 51 00:03:36,990 --> 00:03:39,020 ah 52 00:03:50,289 --> 00:03:57,308 [Music] 53 00:04:21,990 --> 00:04:29,999 [Music] 54 00:04:48,389 --> 00:04:53,469 [Music] 55 00:05:03,639 --> 00:05:06,778 [Music] 56 00:05:13,470 --> 00:05:17,329 [Music] 57 00:05:14,220 --> 00:05:17,329 [Applause] 58 00:05:23,149 --> 00:05:26,538 much government 59 00:05:27,160 --> 00:05:35,700 [Music] 60 00:05:49,660 --> 00:05:58,980 [Applause] 61 00:05:51,779 --> 00:06:00,919 [Music] 62 00:05:58,980 --> 00:06:04,009 [Applause] 63 00:06:00,920 --> 00:06:04,009 [Music] 64 00:06:10,360 --> 00:06:19,579 [Music] 65 00:06:38,509 --> 00:06:41,509 today 66 00:07:10,550 --> 00:07:14,160 send up a son should all could I don't 67 00:07:12,569 --> 00:07:18,300 let them don't sign instead of this come 68 00:07:14,160 --> 00:07:19,199 on sweetie the advertising campaign was 69 00:07:18,300 --> 00:07:20,910 a huge success 70 00:07:19,199 --> 00:07:22,710 and Sega not only recovered some of the 71 00:07:20,910 --> 00:07:24,539 ground it lost the Sony but continued 72 00:07:22,709 --> 00:07:26,759 producing Saturn games in Japan until 73 00:07:24,538 --> 00:07:29,459 the year 2000 long after the Saturn 74 00:07:26,759 --> 00:07:32,610 flopped in the u.s. in 1998 say it too 75 00:07:29,459 --> 00:07:34,560 even got a game of his own however the 76 00:07:32,610 --> 00:07:36,479 success of Sega DiSanto in the Saturn 77 00:07:34,560 --> 00:07:38,788 paved the way for Sega's next generation 78 00:07:36,478 --> 00:07:40,769 system the Dreamcast and with Sega de 79 00:07:38,788 --> 00:07:42,779 state tied so closely with the Saturn 80 00:07:40,769 --> 00:07:45,329 Sega marketing knew they had to move on 81 00:07:42,779 --> 00:07:46,649 it seemed that the beloved character 82 00:07:45,329 --> 00:07:49,469 would disappear forever into the 83 00:07:46,649 --> 00:07:52,289 obscurity of Japanese culture but not 84 00:07:49,470 --> 00:07:54,680 before one final commercial 85 00:07:52,290 --> 00:07:59,930 [Music] 86 00:07:54,680 --> 00:07:59,930 dream just a smile what's up 87 00:08:03,199 --> 00:08:06,289 [Music] 88 00:08:30,839 --> 00:08:37,468 [Music] 89 00:08:45,309 --> 00:08:54,289 tsegga Pathan store 90 00:08:47,360 --> 00:08:56,330 jamika to Sinkiang ug sagacity finally 91 00:08:54,289 --> 00:08:58,579 we present you with the unaired say get 92 00:08:56,330 --> 00:09:02,530 isandro music video produced by Sega 93 00:08:58,580 --> 00:09:02,530 complete with translations 94 00:09:32,889 --> 00:09:39,819 [Music] 95 00:09:35,549 --> 00:09:46,349 asshole no need to be Thomas seek mental 96 00:09:39,820 --> 00:09:46,350 Stoli Novato coca-cola you buddy 97 00:09:50,799 --> 00:09:56,588 [Music] 98 00:09:57,860 --> 00:10:00,860 ha 99 00:10:02,700 --> 00:10:09,449 [Music] 100 00:10:05,360 --> 00:10:10,110 Kenny Silvia Cara woken up Hardy plug 101 00:10:09,448 --> 00:10:13,490 boot 102 00:10:10,110 --> 00:10:13,490 Holkar initiative 103 00:10:13,909 --> 00:10:22,990 neither can a sober new yanzhu bloody 104 00:10:18,429 --> 00:10:27,329 100 Iike cares or 105 00:10:22,990 --> 00:10:27,330 save us I'm slow 106 00:10:27,519 --> 00:10:32,220 save us ha ha sido 107 00:10:41,559 --> 00:10:48,309 seeking it with Indian welcome 108 00:10:45,119 --> 00:10:50,629 Lutz you dudes go big or go 109 00:10:48,309 --> 00:10:53,788 - ooh 110 00:10:50,629 --> 00:10:53,788 [Music] 111 00:11:07,539 --> 00:11:14,299 çetin Okayama cook or eat soothes 112 00:11:10,879 --> 00:11:17,000 academic when our CEO saying on the 113 00:11:14,299 --> 00:11:21,500 border who the Gary 114 00:11:17,000 --> 00:11:23,909 Chihuahua million dollar Nevada 115 00:11:21,500 --> 00:11:25,419 Hachiko 116 00:11:23,909 --> 00:11:28,419 [Music] 117 00:11:25,419 --> 00:11:28,419 Natacha 118 00:11:30,169 --> 00:11:33,169 haha 119 00:11:34,519 --> 00:11:47,480 oh shit oh he the people hug her neater 120 00:11:43,370 --> 00:11:49,879 give a solution Concha food and I gave 121 00:11:47,480 --> 00:11:54,879 the sea and tsunami were taught about 122 00:11:49,879 --> 00:11:54,879 their homeboys horsehair 123 00:12:03,950 --> 00:12:07,079 [Music] 124 00:12:30,440 --> 00:12:34,079 [Music]