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sometimes people<font color="#E5E5E5"> say to me you've been</font>

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<font color="#E5E5E5">talking about this for</font><font color="#CCCCCC"> 40</font><font color="#E5E5E5"> years have</font>

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things gotten<font color="#CCCCCC"> any better and actually I</font>

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have to say<font color="#CCCCCC"> really they've gotten worse</font>

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<font color="#CCCCCC">ad sell more than products they sell</font>

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values they sell images<font color="#E5E5E5"> they sell</font>

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concepts of love<font color="#E5E5E5"> and sexuality of</font>

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success<font color="#E5E5E5"> and perhaps most important of</font>

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<font color="#E5E5E5">normalcy</font><font color="#CCCCCC"> to a great</font><font color="#E5E5E5"> extent they tell us</font>

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who we<font color="#CCCCCC"> are and who we should be</font><font color="#E5E5E5"> well</font>

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what does advertising tell us about

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women<font color="#E5E5E5"> it tells us as it always has that</font>

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what's most important is how we look so

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the first thing the advertisers do is

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surround us with<font color="#E5E5E5"> the image of ideal</font>

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female<font color="#E5E5E5"> beauty</font><font color="#CCCCCC"> women learn from a very</font>

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<font color="#CCCCCC">early</font><font color="#E5E5E5"> age that</font><font color="#CCCCCC"> we must spend enormous</font>

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<font color="#E5E5E5">amounts of time energy</font><font color="#CCCCCC"> and above all</font>

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money<font color="#E5E5E5"> striving to achieve this look and</font>

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feeling<font color="#CCCCCC"> ashamed and guilty when</font><font color="#E5E5E5"> we fail</font>

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and failure<font color="#E5E5E5"> is</font><font color="#CCCCCC"> inevitable</font><font color="#E5E5E5"> because</font><font color="#CCCCCC"> the</font>

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ideal is based on absolute flawlessness

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<font color="#CCCCCC">she never has any lines or wrinkles</font>

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<font color="#E5E5E5">she certainly has no scars or blemishes</font>

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<font color="#CCCCCC">indeed she has no pores</font><font color="#E5E5E5"> and the most</font>

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important<font color="#E5E5E5"> aspect of this</font><font color="#CCCCCC"> flawlessness</font><font color="#E5E5E5"> is</font>

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that it cannot<font color="#CCCCCC"> be achieved no one looks</font>

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like<font color="#E5E5E5"> this including</font><font color="#CCCCCC"> her and this</font><font color="#E5E5E5"> is the</font>

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truth no<font color="#E5E5E5"> one looks</font><font color="#CCCCCC"> like this the</font>

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supermodel<font color="#E5E5E5"> Cindy Crawford once said I</font>

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wish I<font color="#E5E5E5"> looked like Cindy Crawford she</font>

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doesn't she couldn't<font color="#E5E5E5"> because this is a</font>

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look<font color="#E5E5E5"> that's been created</font><font color="#CCCCCC"> for years</font>

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through airbrushing and cosmetics but

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these days it's done<font color="#E5E5E5"> through the magic</font>

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of<font color="#E5E5E5"> computer retouching</font><font color="#CCCCCC"> Keira Knightley</font>

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<font color="#E5E5E5">is given a bigger bust Jessica Alba is</font>

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made smaller<font color="#E5E5E5"> Kelly Clarkson well this is</font>

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an<font color="#E5E5E5"> interesting it says slim down your</font>

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<font color="#CCCCCC">way but she in fact</font><font color="#E5E5E5"> slimmed down the</font>

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Photoshop away you<font color="#E5E5E5"> almost never see</font><font color="#CCCCCC"> a</font>

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photograph<font color="#E5E5E5"> of a woman considered</font>

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beautiful<font color="#CCCCCC"> that hasn't been photoshopped</font>

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<font color="#CCCCCC">we all grow up in a culture</font><font color="#E5E5E5"> in which</font>

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<font color="#E5E5E5">women's bodies are</font><font color="#CCCCCC"> constantly turned</font>

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into things into objects here she's

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become the bottle of Michelob<font color="#E5E5E5"> in this</font>

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<font color="#CCCCCC">edge she becomes part</font><font color="#E5E5E5"> of a</font><font color="#CCCCCC"> video game</font>

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<font color="#E5E5E5">and this is everywhere</font><font color="#CCCCCC"> in all kinds of</font>

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advertising<font color="#E5E5E5"> women's bodies</font><font color="#CCCCCC"> turned into</font>

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<font color="#E5E5E5">things into objects now of course this</font>

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<font color="#E5E5E5">affects female self-esteem it also does</font>

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some

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even more insidious<font color="#CCCCCC"> it creates a climate</font>

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<font color="#E5E5E5">in which there's widespread violence</font>

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<font color="#E5E5E5">against women I'm not</font><font color="#CCCCCC"> at all</font><font color="#E5E5E5"> saying</font><font color="#CCCCCC"> that</font>

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an ad like<font color="#CCCCCC"> this directly causes violence</font>

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<font color="#E5E5E5">it's not that simple but turning</font><font color="#CCCCCC"> a human</font>

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being into a thing is almost always<font color="#E5E5E5"> the</font>

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<font color="#CCCCCC">first</font><font color="#E5E5E5"> step toward justifying violence</font>

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<font color="#E5E5E5">against that person we see this with</font>

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racism<font color="#CCCCCC"> we see it with homophobia we say</font>

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it with<font color="#E5E5E5"> terrorism it's always the same</font>

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process<font color="#E5E5E5"> the person</font><font color="#CCCCCC"> is dehumanized</font><font color="#E5E5E5"> and</font>

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violence then becomes inevitable<font color="#CCCCCC"> and</font>

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<font color="#CCCCCC">that step</font><font color="#E5E5E5"> is already and constantly</font>

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taken with women<font color="#E5E5E5"> women's bodies are</font>

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dismembered in ads hacked apart<font color="#E5E5E5"> just one</font>

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part of<font color="#E5E5E5"> the body is focused upon which</font>

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of<font color="#CCCCCC"> course is</font><font color="#E5E5E5"> the most a humanizing thing</font>

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you could do to<font color="#E5E5E5"> someone everywhere we</font>

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<font color="#E5E5E5">look</font><font color="#CCCCCC"> women's bodies turned into things</font>

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and<font color="#E5E5E5"> often</font><font color="#CCCCCC"> just parts of</font><font color="#E5E5E5"> things</font><font color="#CCCCCC"> and girls</font>

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are<font color="#CCCCCC"> getting the message these days so</font>

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young that<font color="#CCCCCC"> they need to be impossibly</font>

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beautiful<font color="#E5E5E5"> hot sexy extremely thin and</font>

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they also get the message that they're

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going<font color="#E5E5E5"> to fail</font><font color="#CCCCCC"> that there's no way</font><font color="#E5E5E5"> to</font>

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really<font color="#E5E5E5"> achieve it girls tend</font><font color="#CCCCCC"> to feel</font>

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fine about<font color="#E5E5E5"> themselves when they're 8 9</font>

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10<font color="#CCCCCC"> years</font><font color="#E5E5E5"> old but they hit adolescence</font>

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<font color="#E5E5E5">and they hit a wall</font><font color="#CCCCCC"> and certainly part</font>

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<font color="#E5E5E5">of this wall is this terrible emphasis</font>

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on physical perfection<font color="#CCCCCC"> so no wonder</font><font color="#E5E5E5"> we</font>

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have an epidemic<font color="#E5E5E5"> of eating disorders in</font>

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our country and<font color="#E5E5E5"> increasingly throughout</font>

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the world<font color="#E5E5E5"> I've been talking about this</font>

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for a very<font color="#CCCCCC"> long time</font>

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and I keep<font color="#CCCCCC"> thinking that the models</font>

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can't get any thinner but they do they

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<font color="#E5E5E5">get thinner and</font><font color="#CCCCCC"> thinner and thinner this</font>

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<font color="#E5E5E5">is</font><font color="#CCCCCC"> Ana Karolina Reston who died a year</font>

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<font color="#CCCCCC">ago of anorexia</font><font color="#E5E5E5"> weighing 88 pounds and</font>

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at the time<font color="#E5E5E5"> she was</font><font color="#CCCCCC"> still modeling</font><font color="#E5E5E5"> so</font>

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the models<font color="#E5E5E5"> literally cannot get any</font>

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thinner so<font color="#E5E5E5"> Photoshop is brought to</font><font color="#CCCCCC"> the</font>

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rescue<font color="#E5E5E5"> there are exceptions however Kate</font>

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Winslet has been outspoken<font color="#E5E5E5"> about her</font>

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refusal<font color="#E5E5E5"> to allow Hollywood to dictate</font>

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her weight when British GQ magazine

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published this photograph of Winslet

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which was digitally enhanced to make her

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look dramatically<font color="#E5E5E5"> thinner she</font><font color="#CCCCCC"> issued a</font>

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statement<font color="#E5E5E5"> that the alterations were made</font>

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<font color="#CCCCCC">without her consent</font>

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<font color="#E5E5E5">and she said I don't look like</font><font color="#CCCCCC"> that</font><font color="#E5E5E5"> and</font>

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more<font color="#E5E5E5"> importantly I don't desire to look</font>

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<font color="#E5E5E5">like that</font><font color="#CCCCCC"> I can tell you that</font><font color="#E5E5E5"> they've</font>

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reduced the size of<font color="#E5E5E5"> my legs by about a</font>

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third

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bless her heart

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so what can<font color="#E5E5E5"> we do about</font><font color="#CCCCCC"> all of this</font><font color="#E5E5E5"> well</font>

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the first<font color="#CCCCCC"> step is to become</font><font color="#E5E5E5"> aware to pay</font>

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<font color="#CCCCCC">attention and to recognize that this</font>

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affects all<font color="#CCCCCC"> of</font><font color="#E5E5E5"> us these are public</font>

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<font color="#CCCCCC">health problems</font><font color="#E5E5E5"> that I'm talking</font><font color="#CCCCCC"> about</font>

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<font color="#E5E5E5">the obsession with thinness is a public</font>

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health<font color="#CCCCCC"> problem the tyranny of the ideal</font>

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<font color="#E5E5E5">image of beauty</font><font color="#CCCCCC"> violence against</font><font color="#E5E5E5"> women</font>

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<font color="#E5E5E5">these</font><font color="#CCCCCC"> are all</font><font color="#E5E5E5"> public health problems</font>

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that affect us<font color="#E5E5E5"> all and public health</font>

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problems can only be solved by<font color="#E5E5E5"> changing</font>

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the<font color="#CCCCCC"> environment</font>