As the playful sounds of piano keys start up in the background, the commercial opens to a wide shot of the cloudless sky and the bright sun shining its rays upon a family’s front yard, showcasing the splendid summer day on display. A few moments later, the shot zooms in on two Water-type children running around the cemented terrain and squirting each other with water guns, one of them being an Oshawott donning a dark blue t-shirt and a disposable diaper, the other being an older Marshtomp sporting a red shirt and a black pair of shorts. While the sounds of squirt guns and silly laughter fill the air, a narrator starts to speak.




“Summertime is here, and there’s few who enjoy beating the heat more than Water-types!” says a cheerful, feminine-sounding voice. “With that in mind, it’s no surprise that your little one loves to get wet and wild during those scorching summer days!”




Emphasizing this exact idea, the shot focuses on the Water-type toddler bursting into laughter while exchanging blasts with his big brother, a wide smile remaining on his face throughout this water gun battle.




“Although, even when it comes to Water-types, wetness can be a big problem at times, and we know exactly what’s to blame for that.” says the narrator.




Suddenly, the Oshawott stops what he’s doing and looks down at his diaper, a goofy grin appearing on his face as he feels an all too familiar pressure in his bladder.




PSSSSSSSSSSSH!!!




The toddler flings the floodgates wide open as he suddenly soaks his diaper, causing it to quickly swell up and stain a prominent shade of yellow. As the loud hissing lingers, his diaper droops down to his knees and stains an even darker shade, though as the audience would soon realize, a soaked and saggy diaper is only one part of the problem.




PSSSSSSSSSSSSH!!! DRIP! DRIP! DRIP!




Unable to handle the Water-type toddler’s torrent, urine suddenly sprays out the sides of his diaper and drips out of the bottom, causing a big puddle to form on the floor while the contents of his bladder leak onto his legs. The camera then captures the Marshtomp dropping his squirt gun and staring with a flabbergasted look on his face, shocked by the large leak his baby brother is causing.




“Yep, it’s those leaky diapers that are to blame…” says the narrator with an exaggerated sigh of exasperation. “It’s common knowledge that Water-type tots are quite the super soakers, yet regular diapers aren’t made to handle such heavy wetting, and that just means more cleanup for the rest of the family.”




As if to accentuate all the additional cleanup that comes with those disposable diapers, the shot focuses on the Oshawott bending his knees and scrunching up his face, preparing to take a dump in his already damp and drippy diaper.




“Mmmmph…”




PBLOOOOORT!!




A sizable solid settles into his diaper, causing it to further expand and slump onto the ground while its leakiness lingers. The Oshawott expels a dopey, drawn out sigh of relief as the big puddle remains beneath his feet, all while the Marshtomp backs away from the big mess both inside and outside of the toddler’s diaper.




“Oh my! Someone better give this boy a bubble bath!” says the narrator with a chuckle, adding a stroke of silliness to the situation at hand.




A change in setting soon occurs as the commercial cuts from the cement-floored front yard to the far grassier backyard, focusing on the little Oshawott happily playing in the kiddie pool while donning a light blue swim diaper. The shot then shifts to the smiling faces of a father Dewott and a mother Floatzel, content to watch the little guy play around in the pool while they relax and soak up the summer sun. Although, unbeknownst to the two parents, they have set themselves up for a situation that’s sure to sour those smiles.




“Of course, the leading brands of disposable diapers aren’t the only ones causing issues for the caretakers of Water-type children.” says the narrator as the shot shifts back to the Water-type toddler in the kiddie pool. “The leading brands of swim diapers are even more infamous for their inability to handle heavy wetting, and that’s especially problematic when you’ve got a child with a penchant for playing in the pool.”




PSSSSSSSSSSH!!! DRIP! DRIP! DRIP!




Right on cue, the Water-type toddler thoroughly soaks his swim diaper, immediately springing a leak as its contents spill into the kiddie pool. In response to the sudden leak, the shot then shifts back to the mother and father of the family, their smiles now replaced by expressions of shock, surprised by the sheer insufficiency of swim diapers.




“So many leaks! So many messes! So many problems! There isn’t a single diaper that can get the job done, huh?” the narrator rhetorically asks the audience. “Fortunately for you, there’s finally a diaper that does just that!”




With a finger snapping sound effect, the Oshawott’s soaked and saggy swim diaper switches to something else, a significantly thicker diaper with a dark blue color, aqua green ruffles, and clear-colored bubbles as their primary design pattern. The toddler then turns around and looks at his new diaper with a wide smile, captivated by this particular kind of padding. 




“Introducing our Bubble Bums! The super-absorbent solution for your leaky little Water-type!” says the narrator in a cheerful tone.




To showcase said absorbency, the Oshawott plops onto his newly diapered bottom and splashes around in the kiddie pool, gleefully giggling while doing so. After several seconds of splashing, the Water-type toddler stands back up and gives his padded rump a playful shake, all while showing no signs of sag or leakage. 




“As one would expect, these diapers  are more than capable of withstanding the water!” says the narrator. “But, unlike all those other brands, they won’t be leaking anytime soon, not even from the heaviest of wetters!”




The commercial transitions to the family driving on the highway and taking a lengthy trip to the beach, with the mother in the driver’s seat and the father in the front seat while the two brothers sit in the back. The camera then focuses on the central toddler cracking a content smile and relaxing in the comfort of his booster seat, all while wearing his dark blue shirt and his thick, bubble-patterned diaper. Although, as more time passes, the Oshawott’s expression slightly shifts as he suddenly feels a sharp twinge in his bladder, the content smile quickly returning to his face as he leans back in his booster seat and lets his bladder loose, taking total advantage of his diaper dependency.




PSSSSSSSSSSSH!!!




His smile widens as he wets himself, the loud hissing sound lasting for several seconds while his diaper swells up and thirstily absorbs the contents of his bladder. The Water-type toddler expels a dopey sigh of relief once he empties himself, gleefully giggling as he playfully pats his soaked and squishy diaper. 




“Would you look at that? No leaks at all! Thanks to our Bubble Bums, you’ll never be let down by those leaky diapers again!” says the narrator. “In fact, our diapers are so absorbent, they can handle several soakings without springing a single leak! See for yourself!”




Accentuating that aforementioned benefit, a transparent clock cycling in the background conveys the passage of time, with one hour flying by as the road trip goes on and the Oshawott is seen greedily guzzling from a green sippy cup full of apple juice. A few minutes later, he starts to lean back in his booster seat once again, cracking a silly smile as she prepares to release all that apple juice into his already soaked diaper. 




PSSSSSSSSSSSSSSSH!!!




His dopey smile widens once again as he gives his diaper another thorough soaking, causing it to swell up and expand to an even greater degree. Once his bladder empties, the toddler bursts into laughter as a result of the bloated diaper between his legs, amused by the silly sight of it slightly sagging past his seat. The rest of the family can’t help but laugh alongside him in response, glad to finally be able to find some silliness in a soggy diaper, happy to have moved past the extremely extensive cleanup that came with such long periods of leaks. 




“Look at those happy faces! That’s a family who knows our Bubble Bums can handle their little soaker!” says the narrator in an upbeat tone of voice. “Now, let’s say you still don’t think our diapers are totally leak-free. Perhaps you think we’re overselling how absorbent they really are. Well, third time’s the charm, yea? Let’s see how they handle a third round of soaking!”




With that, the transparent clock reappears in the background, another hour passing by as the family finally approaches the beach. Oncw the car enters the parking lot, the little Water-type lounges back in his booster seat and relaxes some more, putting the absorbency of his new diapers to the test.




PSSSSSSSSSSSSH!!!




As that all too familiar hissing sound is heard, the toddler’s diaper becomes all the more swollen and saggy, noticeably drooping past his seat as it swiftly soaks up another torrent. And yet, in spite of all the heavy wetting, in spite of the several soakings from the Water-type tot, the diapers do exactly as advertised, absorbing all the contents of his bladder without even letting a single drop escape.




“You see? No matter the quantity, nothing is too much for our Bubble Bums to handle!” says the narrator in an accomplished tone. “Of course, while they specialize in dealing with liquids, don’t think they’re any less capable of dealing with all the solid substances your child pushes into their pants!” they add with a chuckle. 




Shortly after that statement, the Oshawott scrunches up his face and squirms around in his seat, quickly realizing there’s another deed he needs to do in his diapers.




“Mmmmmmph!”




BRAAAAAAAAAAAP! PBLOOOOOOOORMPH!!!




Several solids pile into his pampers as the toddler lets out a series of strained grunts, causing his diaper to slump all the way down to the floor as lots of lumps protrude from it. After completely emptying himself, the Oshawott cracks a goofy grin, giggling as he looks down at the soggy and stinky diaper between his legs. The rest of the family can’t help but recoil in response to the foul stench filling the car, though they don’t make too much of a fuss over the toddler’s very full diaper, still quite impressed by the diaper’s ability to handle large deposits in both liquid and solid form.




For the final part of the sales pitch, the commercial transitions to the Water-type family enjoying their day at the beach, with the mother and father lounging on beach chairs and sipping on some ice cold lemonade while they soak up the sunlight. The shot then shifts to the two brothers building a sand castle together, gleefully giggling while they pat the sand with their plastic shovels and add the finishing touches to their tall, towering fortress. After wiping some sweat off his forehead, the Marshtomp walks back to the big pitcher of lemonade, wanting to reward himself with some refreshments after spending his fair share of time in the summer heat. However, after grabbing the pitcher and turning back around, he catches sight of his unsuspecting little brother, quickly noticing that the toddler is far too focused on staring at the sand castle to have any awareness of his surroundings. With a wide, mischievous smirk, the older brother stealthily sneaks behind the Oshawott before swiftly pulling the back of his diaper open and pouring the pitcher’s contents into his padding, an expression of slight surprise appearing on the toddler’s face as the sudden surge of liquid causes his diaper to sag. And yet, even then, no leaks are present, providing another succinct showcase of its amazing abilities.




“You see? Our Bubble Bums adequately absorb any kind of liquid! Not a single drop will be dripping out of these diapers!” says the narrator in a triumphant tone, proud to dispel any doubts about this product.




The shot then shifts to the parents sporting expressions of slight disapproval, bothered by their older son wasting a perfectly fine pitcher of lemonade for a frivolous prank. However, it’s not too long until the two adults shrug in resignation, realizing that no harm was done from this moment of mischief, all thanks to the unmatched mettle of the toddler’s new and improved diapers.




To close off the commercial, the shot composition changes to the little Oshawott being all by himself in the beach setting, standing in front of a big pack of Bubble Bums and flashing a wide smile at the camera.




“Bubble Bums. No leaks, no problems!” says the narrator as the brand name appears in light blue letters, with both words being separated by a big bubble while the slogan pops up from below.




Shortly after the narrator makes that statement, the toddler turns around and playfully shakes off his padded posterior, showing off the diaper’s aquatic designs before the commercial comes to a close.




End